We approach each project with the following as a basis for our solutions:
  • Many people don’t read signs.  
  • Signage is not wayfinding.  
  • Effective wayfinding is a coordinated network of separate elements that can include architecture, interior design, signage, website content, nomenclature, branding, verbal communication, landmarks and others.
  • Architecture is the chief determiner of how well people will be able to self-navigate.
  • When these items are harmonized, self-navigation is easier. 

Our Wheelhouse

When it comes to wayfinding and signage, healthcare is the most complex and challenging, and that is our primary vertical.  We also regularly design wayfinding and signage programs for other medium and large facilities including universities, corporate campuses, and federal agencies.

How We Work

We work directly with enterprises, as well as on project teams with architects and other prime vendors. 

Specialized Expertise

Wayfinding Associates is a purpose-built signage and wayfinding consulting firm, with a unique knowledge and skill set.  Decades of project experience and continuing education has yielded a team that seamlessly blends creativity, problem solving, self-navigation strategies, technical know-how, code expertise and project management skills for the benefit of our clients, as well as their patrons and staff.


Combined our staff has nearly 50 years of experience planning signage and solving wayfinding challenges for hospitals, college campuses, research facilities, courthouses, office complexes and government facilities.  Our project experience spans 37 states including Alaska and Hawaii. 

Founded in 2011, Wayfinding Associates has established itself as a signage and wayfinding consulting institution serving private and public sector organizations across the US in a variety of industries.  Select clients of Wayfinding Associates include:
  • Allegheny Health Network (AHN)
  • Carnival Cruise Lines
  • Children’s Hospital of Pittsburgh
  • Department of Veterans Affairs
  • District of Columbia Courts
  • Federal Bureau of Investigation (FBI)
  • Highmark Health
  • JP Morgan Chase
  • Koch Industries
  • Library of Congress
  • Marriott
  • National Institutes of Health (NIH)
  • US Citizenship & Immigration Service (USCIS)
  • US Food and Drug Administration (FDA)